African businesses by African entrepreneurs: One or more aspects of you must be African born and bred, so both the Entrepreneur must be African OR living in Africa AND the business must be Africa based/headquatered

We want to have Impact: We only invest in businesses we will have a significant impact on. It will be necessary to demonstrate a significant impact our partnership will have, for example, growth & expansion, socio-economic, strategy optimization, or any other impact

Global ambitions are welcome: We will happily look at businesses that, whilst born in Africa, have global ambitions

Job creation is great: We are excited by employment. Applications demonstrating significant employment creation whether direct or indirect will be looked upon favourably. Don't forget poverty alleviation whilst you are at it!

This is a commercial deal: Whilst we may make grants/donations in special occasions, this is an investment of debt or equity-based on a negotiated position, and entrepreneurs who understand this are whom we are looking for. We will enter into binding legal agreements as any investor in a business would

Passion, Passion, Passion: We are looking for 'that thing'. We want to enjoy our journey with you and have fun whilst changing the African narrative. we believe passion is key for this to happen! Passion for your business, and passion for the continent